I don’t know if you’ve had the same experience, but from the smallest to billion dollar companies, very often no one outside marketing understands what marketing is and what we do. And, PR? Usually it’s confused with advertising. If our job is communication, how come we can’t communicate better what marketing is and what we need to do our job properly?
We spend so much time bemoaning this, yet what do we actually do to change this? Shouldn’t we be promoting marketing itself more? Why can’t we PR ourselves? Or, do we do the same that many companies do – keep marketing firmly to one side making sure it doesn’t interfere too much in the operation of the company, rather than putting it at the core of the company. After all, marketing is the public face of the company. It should be part of every point where the company interacts with the customer, or suppliers, or indeed employees and it should be a key part of product development.
I would be interested to hear about your experiences and how you tackled it.