literary agent

Efficiency in social media – is it possible?

I’m always looking to streamline my activities, make them as efficient as possible and ensure I’m not doubling up or doing something just for the sake of it.  I love social media, but it’s definitely one of those tools that you can get caught up in and spend loads of time doing something for minimum results.  It is also something that can have very powerful results.

A while back we were talking about globalisation of economies and enterprises and the disappearing of borders.  With social media, you can now really be a global company or person with minimum effort and outlay.  You can reach people you would never have thought possible a few years ago.  Those who abhorred the Internet for spoiling human interaction I hope can see now the evolution that has taken place and today is a far more social world thatn we ever dreamed of.

Social media is therefore good, but you do have to wade through a lot of different websites and applications to find the best tools to help you make all your social media channels efficient and to choose which ones to use.  I believe that the issue we will have is that what is best one day, will not be the best the next day and like computers and mobile phones the product life-cycle of these social media will get shorter and shorter. We will then have to decide, whether to go with the latest thing and unfortunately by its very definition social media will always be about the latest and best.

I look forward to seeing all these new developments – it certainly keeps us on our toes and challenges our imagination.

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PR Training

Today, when I was giving a colleague an introduction to PR, it made me take a fresh look at what we always considered to be the basics of PR and they still hold true.  Journalists still want good, reliable information in a timely manner.  And what’s the first thing you say when you speak to them, whatever medium it is through?  Have you got a minute or are you on deadline?  And if they contact you, what’s one of the most important things, as well as knowing what they need?  What’s your deadline?  It’s amazing how many people either aren’t aware of it, or forget it.  Even those who know a lot about marketing generally.  As I said before, PR isn’t rocket science – it’s mainly common sense.

Welcome to SquareMango

At SquareMango, we like to take a look at something, turn it inside out and think outside the box.  We look for the right solution, which sometimes can be very simple, but effective.   Our expertise spans many years, many different disciplines, industries and countries.

Here you will find information, tips, articles, views, news, photos for your interest and to help you.  Marketing yourself or your company can be as easy or as hard as you make it.  Your PR agency, marketing agency, online PR agency, or freelancer can ease you through it.  It’s not rocket science.  Whatever industry you are in, the basics are the same, the tools are the same.   Just the execution, based on knowledge, experience, imagination and understanding of how the market works, that changes.